The Engine Behind Your Digital Success
You can have the most beautiful website in the world, but if it takes 10 seconds to load or isn't indexed by Google, it's invisible. In the modern web, Performance is SEO.
Codexal takes a "Technical First" approach. We don't just stuff keywords; we fix the underlying architecture of your site. We ensure your code is clean, your servers are fast, and your content is structured in a way that search engine bots understand perfectly.
1. Technical SEO & Audits
We dive deep into your website's health to find and fix issues that are holding you back.
- Crawlability & Indexing: We analyze your `robots.txt`, sitemaps, and server logs to ensure Googlebot is crawling your most important pages and ignoring low-value ones.
- Structure Data (Schema.org): We implement JSON-LD snippets to trigger Rich Results (Review Stars, FAQ snippets, Event listings) in search results, increasing your click-through rate (CTR).
- Canonicalization Strategy: We fix duplicate content issues that dilute your ranking power.
2. Core Web Vitals Optimization
Google now uses "Page Experience" signals as a ranking factor. We optimize your code to pass all Core Web Vitals assessments.
- Largest Contentful Paint (LCP): We optimize hero images and server response times to ensure your main content loads in under 2.5 seconds.
- Cumulative Layout Shift (CLS): We prevent annoying layout jumps by reserving space for images and ads.
- Interaction to Next Paint (INP): We optimize JavaScript execution to ensure the page responds instantly to user taps and clicks.
3. International SEO
If you target multiple regions (e.g., GCC and US) or languages (Arabic/English), you need a robust setup to avoid confusion.
- Hreflang Implementation: We ensure Google serves the English version to US users and the Arabic version to Saudi users automatically.
- URL Structure: We set up clean subdirectories (`/en/`, `/ar/`) or subdomains that preserve domain authority.
Our Optimization Toolkit
We use industry-standard tools to measure and improve:
- Google Search Console: For monitoring indexing status and keywords.
- Lighthouse & PageSpeed Insights: For auditing performance metrics.
- Screaming Frog: For crawling large sites and finding broken links.
- Ahrefs/Semrush: For competitor analysis and keyword tracking.